Good property photography matters.
If you’re preparing to sell your house or market a holiday let, the first impression is no longer your front door — it’s the listing photo online.
In a world where most buyers and renters scroll through endless property listings on their phones, great images don’t just make your property look nice — they stop people scrolling and start them imagining. That’s the power of good property photography.
But there’s a secret to those stunning property photos you see in magazines or luxury listings. They’re not just well shot — they’re well staged.
Why presentation and photography go hand-in-hand
Professional property photography is a game-changer. It captures light, scale, and detail in a way that flat mobile snaps just can’t. But to get the most from it, your home needs to be photo-ready — and that’s where home staging makes all the difference.
When I work with clients to stage a property for sale or let, we look at how spaces will photograph. That means decluttering, maximising natural light, thinking about focal points, and creating a sense of flow throughout the home. It’s not about hiding flaws — it’s about helping potential buyers or guests see the home’s full potential.
Whether it’s a small flat or a holiday cottage, well-executed staging means the photography session captures the very best version of your space.
First impressions happen online
You’ve got seconds to make an impact online. The right image can do one of two things:
- Make someone feel excited to find out more
- Or make them swipe on by
This is especially important when:
- You’re trying to stand out in a crowded market
- You want to attract premium buyers or guests
- You need to sell or rent your property quickly
As a home stager and interior designer, I always say: your photos don’t just show the space — they tell the story.
Holiday lets: sell the experience, not just the space
For holiday lets, it’s not just about square footage. It’s about atmosphere. Guests are choosing a feeling, not just a location. Clean, well-styled interiors photographed professionally can transform your property from “just another option” into the one they remember.
Selling your home: make buyers fall in love
Home staging helps potential buyers picture themselves living in the space. Good property photography helps them fall in love before they’ve even stepped through the door.
A collaborative approach: staging and photography working together
I often team up with Jeremy from Hampshire Property Photography to make sure the homes I stage are captured at their very best. It’s a real partnership — once I’ve styled and prepped the space, Jeremy brings his photography skills to the table, using lighting and composition to highlight the home’s most attractive features.
We both believe that selling or letting a home is about more than just showcasing rooms — it’s about telling a story. By working together, we make sure each space not only looks its best in person but also stands out online and in marketing materials.
Ready to get your home photo-ready?
Whether you’re selling your home or preparing your holiday let, staging it for professional photography could be the smartest decision you make. If you’d like help making sure your home looks its best, book a free 30-minute discovery call — it might just be the most valuable half hour of your move or letting journey.
Photo courtesy of Jeremy Sargent – Hampshire Property Photography
